Influence, The Psychology of Persuasion, Robert B. Cialdini, PH.D.

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Influence: The Psychology of Persuasion

Arguably the best book ever on what is
increasingly becoming the science of
persuasion. Whether you're a mere consumer or
someone weaving the web of persuasion to urge
others to buy or vote for your product, this is an
essential book for understanding the
psychological foundations of marketing.

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